Jewellery was my father’s surprise boxes to my mother, I used to hide those boxes and chose the presents with him for every occasion. It was the investment talked about by my late grandmother who recently passed and has hidden more sets then I imagined.... for the bad days as survived the wars.
It was a source of security but also pride and beauty. Relatives and friends bought each other’s jewelry for new born babies, birthdays, graduations and weddings.
I left my parents home with a coffret of sentimental jewels, started collecting my own jewelry as early as I got my first salary, little did I know that this deep interest will become a project for the first known online marketplace to combine the two languages of wholehearted passion Jewellery and fine Art.
After 12 years in the interior architecture field I found myself combining my attention for precious stones with the art of mixing matching and styling. People would see me wearing a piece and ask me to have the same or to help them chose the shape ,color and cut that brings the sparkle to their eyes .
Few courses and readings later and a lot of exposure and traveling got me into collecting, sourcing and curating but also working with jewelry factories and workshops where I would customize pieces for myself, for friends and for family. It’s the process that was thrilling.
In 2018, Theodore & C. Was founded to carry my children’s names Theodore and Carolina as the project was close to my heart and I was so involved and passionate creating it that I dreamt one day it would become a legacy. Just a big dream. The love of jewelry already grows in my little ones, and the pieces I chose for myself I visualize them keeping it or wearing it.
Back then it all started privately with few clients, by word of mouth and the circle grew, and clients revisited for the exclusive communication, ease of contact, sincerity and for the reflection and impression I made while wearing my own jewelry.
It’s a very personal and tight relationship i built with the clients to reach their expectations and satisfy their purchases. It might have took more then 6 months to find a stone especially if it’s a rare one but i would insist that they only chose what their heart desires.
I usually advise on some aesthetic guidelines for making the final piece after purchasing the stones, and I don’t impose my personal style but I promise to reflect the most beautiful light from their eyes and soul. Jewelry became my language.
Today Theodore & C.’s Custom service and curated collection found a new translation, followed the era of online shopping and e-commerce but kept personalized contact and concierge assistance at the top of the list.
On board, joined me designers and brands who believe in me, my project and the art we are making together for the customer through a unique platform in a unique century.
Then last but not least, I couldn’t but include fine arts to my e-boutique as again for me personally jewellery and Art embodied the same culture, two pillars to the same home.
With all my sparking wishes I hope that you find your tiniest or vastest desire in our products or services, and remember “When life gives you Monday, dip it in glitter and sparkle all day."
Lena A. Tzortzis