The Founder’s Note

Jewelry has always been part of my life’s language.

As a child, I watched my father surprise my mother with small velvet boxes. I’d help him hide them and choose the perfect gift. My late grandmother, who recently passed, often spoke of jewelry as an investment—something she treasured through wartime and hardship. When we uncovered her hidden collection, I realized how deeply rooted this tradition was in my family.

Jewelry was never just decoration. It was a source of pride, beauty, love, and security.

In our family, we gave jewelry to celebrate every milestone—births, birthdays, graduations, weddings. When I left my parents’ home, I carried a small chest of sentimental pieces. I started my own collection with my very first salary, never imagining that this quiet passion would one day evolve into a heartfelt project: Theodore & C.

After twelve years in interior architecture, I found myself more drawn to the details—particularly gemstones, and the harmony of styling, matching, and storytelling through design. People would ask about the pieces I wore, or ask me to help them find their own. That’s when I realized jewelry had become my way of connecting—with people, with memories, with emotion.

I took courses, traveled, met with artisans and ateliers, and immersed myself in this world. I started sourcing stones, curating collections, and designing pieces for myself, friends, and eventually, clients. It was the process that thrilled me—the hunt for meaning, the emotional spark, the personal story behind each piece.

In 2018, I founded Theodore & C. named after my children, Theodore and Carolina. This brand is close to my heart—an extension of myself. I dreamed it could become a legacy, and even now, I imagine my children one day wearing or keeping the pieces I’ve chosen for myself. That alone gives this work a sense of continuity and purpose.

It all began quietly—through word of mouth, with just a few clients. The circle grew. Clients came back, not only for the jewelry, but for the honest conversations, the careful listening, the shared excitement of choosing something meaningful. Some waited months for a rare stone, but I never wanted anyone to settle for less than what truly spoke to them.

I don’t impose my style—I listen, I guide, and I promise to reflect the most beautiful light from your eyes and soul. Jewelry has become my language.

Today, Theodore & C. continues to grow. We’ve embraced the digital era, but we remain rooted in personal connection. Designers and brands have joined me—people who believe in this vision, and in the art we’re creating together.

And of course, I couldn’t resist bringing fine art into the e-boutique as well. To me, jewelry and art speak the same language—they’re two expressions of the same culture, two pillars of the same home.

Thank you for being here. I hope you find something that brings you joy, meaning, and a little sparkle.

As I like to say:

Warmly,

Founder, Theodore & C.

--- written in 2022