The Founder’s Note

Established in 2018, THEODORE & C. was founded by Lena Aoun Tzortzis, a multi-disciplinary tastemaker dedicated to the art of bespoke luxury, rare curation, and structural beauty. 

With a deep-seated passion for exceptional craftsmanship and the storytelling power of fine jewelry, Lena serves as a private concierge and creative director for discerning collectors. She specializes in orchestrating one-of-a-kind high jewelry commissions, sourcing investment-grade vintage timepieces, and curating private art portfolios. For Lena, luxury is intensely personal; she operates on a strictly independent basis, bypassing commercial retail to connect clients directly with an unlisted global network of heritage workshops and master artisans. 

What sets her curation apart is her formal background in Interior Architecture. Lena views an heirloom jewel or a fine watch through the same lens she views a grand space: evaluating its geometry, light refraction, and structural precision. This architectural foundation allows her to expand her curation seamlessly from the body to the home designing elegant interior architectural structures and project-managing turnkey residential estates. 

Whether customizing a rare piece of wearable art or designing a bespoke living space, Lena masterminds entire lifestyle legacies. Her mission is to create perfect harmony between the self and the environment, ensuring that your home acts as a flawless, living gallery for the physical assets that define your life.