A tribute to the centennial of Chanel No.5


Chanel No. 5, after a century of its inception, the scent remains the icon that embodies a timeless elegance, a mysterious composition and a sensual femininity.

And this year to commemorate the perfume’s centennial, the house of CHANEL introduced its high jewellery collection, the first of its kind to be dedicated to a fragrance.  Patrice Leguereau, director of Chanel Fine Jewellery Creation Studio, fused the two domains with the legendary Chanel No. 5 perfume as the central theme.

Theodore and C. was honoured with a private extended showing of the collection at the flagship Chanel boutique in Abu Dhabi on March 1st, 2022. Privy to this exclusive collection, Theodore and C was transported to the opulent house of Chanel and presented with the largest high jewellery collection of timeless elegance and objets d’art unparalleled in craftmanship, design and beauty.

At the helm of the collection is the astounding 55.55 white gold and diamond necklace fashioned like the silhouette of the Chanel No. 5 flacon.

Leguéreau stated

“We started with a rough diamond that we had cut, not to make the biggest stone possible, but to obtain a perfect octagonal diamond weighing 55.55 carats.” The centre diamond pays homage to the fragrance and the unique clasp was shaped like the numeral five as a tribute to the perfume’s origins since it is believed to be the fifth sample scent presented.

Just as the first and only high jewellery collection designed by Gabrielle Chanel, Bijoux De Diamants, was based on 5 motifs also the No. 5 collection with its 123 pieces was designed on the following 5 motifs:

The yellow and white diamond brooch that embodies the beautiful geometric shape of the iconic flacon, cascades impeccably with the tear drop yellow diamonds and sapphires. According to Prestige magazine, ‘the Bottle feature streams of pear-shaped diamonds and pink morganites that seemingly flow onto the skin like droplets of the divine perfume’.

The sensual application of the perfume with the stopper gives rise to the importance of this intimate contact which was the inspiration for the jewellery collection of the Closure. 
Based on the complex composition of the fragrance, these blossoms of jasmine,
may rose and ylang-ylang are masterfully incorporated in the jewellery sets. The artful structure presented in pink gold embellished with diamonds, pink sapphires and cultured pearls to mimic the same colourful petals of the flowers that make the essence of the perfume.

The Sillage is the lingering trace of the scent in the air and the complex adaptation of this sense to the physical aspect of the jewellery is impressive by its application of the colourful jewels that hug and shape the body similar to the trace elements of the perfume.

The largest collection of high jewellery to date, Collection No 5 is an impressive display of the scent’s many facets: the creative design, the endurance of time, the luxurious materials and sensual femininity. We, at Theodore and C, salute this centennial achievement of unrivalled design.