Our History

Founded in 2018 by Interior Architect, Jewelry Curator and Health Coach Lena Aoun Tzortzis, Theodore and C. started as a custom service for private clients, offering luxury consultancy and personalized buying, all in the jewellery industry. With the baggage of combined education, travelling, relational creativity and ultimately as a people’s person, the founder back then enjoyed the process from meeting her clients in personal appointments to designing and buying gemstones and staying in touch with them until their sparkling dream is fulfilled. Finding a challenging piece or a rare stone was the most satisfying reward.

The world changed in a flash and online presence became essential, Theodore and C. wanted to keep its activity and personalized concierge like services and decided to invite on board a selection of esteemed brands and very talented new designers, including the founder´s extensive collection, giving the option to its refined crowd to buy, order or customize very unique pieces from the comfort of their place. Theodore and C. is launching beginning in 2022 as One of the first online e-boutiques for High-End Bijouterie and Watches, based in Dubai and serving its customers worldwide.

Our E-Boutique

We believe that a well-curated and selected collection of jewellery and fine art creates not only a livable environment, but one that brings contentment, shapes our senses and memories on top of bribing us a feeling of financial well-being.

Our e-boutique gathers the services and the products to ultimately create a collection and a selection which are singular and reflect their future owner’s life, personality and ambitions. The aim of Theodore and C. is to partner with brands, designers and collectors who wish through this platform to present their best and rarest pieces among others who share the same vision, and who will find in our marketplace a home that highlights the exclusivity and the finesse of the art of Jewellery and not jeopardizing it’s online presence with other consumables ie: clothing, fashion accessories etc…In other terms, Theodore and C. is and always will be a Home for the art of jewellery. 

Fine Arts

With a strong focus on the above said, Fine Arts will come to add its significant value to our page, sharing with Jewellery a distinguished art approach and a similar history of receptive and well-disposed audience with considerable buying powers.